Industry Leading Superior Products

Our Brands

We've had a singular rule when it comes to creating new brands: respond to what the customer wants. In everything we do, from customer service to product development, our fans have always driven what we've created. For we find that listening and responding accordingly is the most effective way any company can transcend their own bottom line goals.
Select a brand below to see what we're up to!

Not your average brand, vision, or team.

Cellucor is an award winning industry leader committed to premium products, innovation, and most importantly, your results. We strive to be leaders, the elite difference makers in the world of sports nutrition and dietary supplements. We consistently reinvent ourselves, updating our products to deliver the latest and greatest advances to help you reach and exceed your goals.


1.1 BILLION + Servings Sold

C4 was the blast heard around the world when it launched in 2010. It’s helped gym junkies, weekend warriors, and competitive athletes everywhere rise to become their own versions of legendary. Now, 5 years later it reigns as the best pre-workout in the industry.

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Put the Joy back into healthy snacking.

You shouldn’t have to choose between healthy and happy. But far too often, we choose a side whether we realize it or not. Eating right, working out and making steps towards your goal should be a journey that gives you more satisfaction, not less. Put the joy back into living a healthy lifestyle with FitJoy!


Don’t choose

between happy or healthy.

While spoonfuls of dough aren’t exactly part of a balanced diet, what if you could enjoy those epic bites of bliss in a nutritious protein bar? Now you can with FitJoy's Chocolate Chip Cookie Dough protein bar. Its smooth, dough-like texture balanced with chunks of unsweetened chocolate makes each bite a memorable experience.

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Royal Sport LTD is a top-shelf sports nutrition brand available only at GNC franchise stores. The 6-product lineup is the “royal flush” of supplements, featuring premium formulas created with the finest ingredients. Luxury is a lifestyle, and for men and women who expect the best supplements, Royal Sport LTD is a class of its own.


Get results

Without the Jitters

Royal Sport Burn was specifically designed as a highly effective alternative to yohimbe-based fat burners, which often make users jittery. Instead, Burn features synephrine, a powerful stimulant alternative to yohimbe. When used in conjunction with caffeine, synephrine can help aid weight loss by promoting a decrease in body fat, increasing metabolic rate, AND helping to curb appetite.

more about Burn

Articulate in the Language of Quality.

Scivation is a leader in the Branched-Chain Amino Acid (“BCAA”) category that delivers high-quality BCAAs and electrolytes in deliciously-flavored powder mixes, helping users recover, rehydrate and build lean muscle. With the goal of redefining the nutritional industry, we have created real breakthroughs in high-quality nutritional products that are within the reach of millions. We have been credited with inventing the intra-workout category with our flagship XTEND product line.


The Industry-Leading BCAA

XTEND is the industry-leading, best-selling and most advanced BCAA drink mix on the planet. Designed for intra-workout consumption, it helps facilitate both fat loss and new muscle construction. XTEND continues to outpace the competition with unparalleled mixability and an array of ingredients in scientifically-proven amounts.

more about XTEND