ABOUT

We’re the leading independent sports nutrition company in the world.

OUR MISSION

Is to innovate, inspire and make products that maximize human potential accessible to all.

A global leader in sports nutrition, Nutrabolt is known and trusted by millions of consumers, consisting of elite athletes, everyday gym-goers, and people looking to optimize their performance in all aspects of life.

 

Since launching in 2002, the vision behind the company has been to innovate, inspire, and make products that maximize human potential. Nutrabolt’s portfolio includes two industry-leading sports nutrition brands: Cellucor, makers of C4, the bestselling pre-workout in the nation, and XTEND, the number one BCAA brand in the world.

 

In late 2018, the C4 product line expanded to take on the energy drink category by providing a functionally superior, better for you alternative for consumers, leveraging its strong performance heritage and broad awareness amongst fitness enthusiasts. C4 is the fastest growing brand in the energy drink category and has gained considerable distribution across a large network of beer and independent DSD partners.  ​

Nutrabolt believes in ensuring everyone has access to the highest quality products by using high-quality ingredients in formulating functionally effective products that help people perform at the top of their game, both physically and mentally.

 

As the largest independently held sports nutrition company in the world, Nutrabolt’s brands are available in the world’s largest specialty, big box, convenience, and online retailers including Walmart, Costco, Amazon, 7-11, GNC, and Target, and are also distributed in over 125 countries.

 

As Nutrabolt continues to grow its leadership position in the sports nutrition market and rapidly expand within the energy drink category, it aims to increase the accessibility of its highly effective, great-tasting, and science-backed products to a broader consumer base, all while helping those consumers improve performance across all aspects of their lives.​

Learn more about NUtrabolt’s executive leadership

OUR HISTORY

2002

CELLUCOR IS BORN

2009

CELLUCOR LAUNCHES IN GNC

2010

CELLUCOR WINS BODYBUILDING.COM “BEST NEW BRAND”

2011

C4 PRODUCT LINE LAUNCHES

2014-16

C4 BEGINS SELLING AT COSTCO, WALMART & TARGET

C4 SPORT CERTIFIED

2017

NUTRABOLT AQUIRES SCIVATION

SPRING 2018

C4 CARBONATED LAUNCHES

FALL 2018

SCIVATION BECOMES XTEND

FEBRUARY 2020

C4 SMART ENERGY LAUNCHES

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OUR MANTRA

GROW & GIVE BACK HOLIDAY DRIVE

We believe in doing big things for our community through innovation and service.

In partnership with The GiveJoy Foundation, the Grow & Give Back Holiday Drive is Nutrabolt’s signature company-wide event that provides a full holiday experiences for families in need.
Over the past 12 years, the Grow & Give Back Holiday Drive has impacted over 5,000 students from Bryan Independent School District and in December 2019, expanded that reach to include Del Valle Independent School District in Austin, Texas.

Year after year, the holiday drive is one of the most impactful and enjoyable events we host, proving that our employees truly embody the “Grow and Give Back” spirit of Nutrabolt.

AWARDS & RECOGNITION

  • Inc. Magazine

    2018 • Best Workplaces
    Inc. surveyed more than 80,000 employees to find the Best Workplaces of 2018.

  • Bodybuilding.com

    2010 • Best New Brand of the Year
    The Bodybuilding.com Awards recognizes companies for their resilience in maintaining strong competitive growth and offering quality products to the consumer.

  • Inc. 5000

    2011 - 14 • America's Fastest Growing Private Companies
    The Inc. 5000 recognizes the fastest-growing privately held companies in the U.S.

  • Austin American-Statesman

    2019 • Best Workplaces in Austin
    Each year, the Austin American-Statesman recognizes the top 100 companies and organizations in Austin as Top Workplaces 2019 based solely on employee opinion.

  • Best Companies Group

    2014, 2018-2019 • Best Companies to Work for in Texas
    The Best Companies to Work for in Texas is an awards program dedicated to identifying and recognizing the area’s best employers.

  • GNC Live Well

    2010 • Vendor of the Year
    This award recognizes vendors and their commitment to innovation, product quality and delivering exciting merchandise.